Perspective on
reputation, growth, and revenue.
Editorial thinking from Rush Karat on the disciplines that make up the firm — reputation, crisis, growth, revenue, and leadership.
The First 24 Hours of a Reputation Crisis
What organizations should assess, decide, and communicate in the earliest window of a crisis.
Why Speed Becomes a Competitive Advantage During Crisis
Slow, cautious responses often create more damage than the original situation.
The Economics of Outsourced Revenue
Why contract-based revenue talent changes the math on building new pipeline capacity.
When to Build a Sales Team—and When to Deploy One
A framework for deciding between permanent hires and deployed capacity.
Reputation as an Enterprise Asset
Treating reputation with the same rigor as any other balance sheet item.
From Attention to Pipeline: Rethinking Growth
Why attention alone is a vanity metric, and what to measure instead.
The Anatomy of a High-Performance SDR Function
The structure, cadence, and management behind consistent pipeline generation.
What Executives Should Do Before a Crisis Happens
Preparedness work that materially changes the outcome of the moments that matter.
Placeholder for future article content — full posts to be added upon publication.